![]() Getting clear about what you do means you’ll attract the right type of clients. These statements don’t say, “I design websites” or “I write apps.” That’s too generic. I close security gaps in websites and recover business sites that have been hijacked with ransomware.I write secure apps based on Web3 technology.I design mobile-responsive websites using Java and PHP. ![]() Then, get specific about what you do (and what you don’t do). How do you want people to describe what it means to work with you? 2. Start by defining yourself as a freelancer with 3 - 4 key words or phrases that you want to define your work, such as: Your brand can’t be some digital costume you wear to get clients. You begin by committing to one essential thing: staying true to yourself. How to Start Building Your Personal Brand When you know this, everything else becomes easy. It all starts here by identifying what you do and how you want other people to talk about and think about you and your work. Juan teaches people how to build a career as a programmer.Īll three of these are examples of a personal brand that connects what they do and what they want others to think about when they think of their brands.Erin is a full-stack web developer who helps small companies create websites ready for Web3.Daniel is a database engineer who does great work in both SQL and PHP.It’s the picture of you, the essence of how you work, and how you want people to talk about you when they tell others about your work. Your personal brand is very simple - it’s you. It can be, but only if you approach it the wrong way. Many freelancers think branding is hard, complicated, time-consuming, or unpleasant. One way to do this is to harness the power and potential of a personal brand. So you need to showcase your business and make connections with potential clients. Why Building a Personal Brand is ImportantĪs I mentioned in How to Generate Leads as a Freelancer, it can be tough to stand out from the crowd. I’m going to walk you through a simple process for building a personal brand.īy the time you're done reading this article, you’ll know how to build your brand. Yet you feel that pinning down your personal brand is hard. You probably also recognize the personal brands of well-known celebrities who are associated with certain types of movies or who promote popular products. These international companies have huge marketing budgets, so they can spend large amounts of money on branding. You see a logo and know instantly what it stands for and what it delivers. You recognize something magical about big brands like Apple, Mcdonald's, or Shell. Part of developing your career is branding. ![]() You got into freelancing so you could work when you want, make more money, and control your life.īut, if you haven’t realized it yet, building a career as a freelancer requires you to embrace more than just writing code. ![]() You probably didn’t get into freelance development to become a marketer. ![]()
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